At Vortex Liquid Biopsy Solutions Ltd, we are dedicated to safeguarding the privacy of individuals who visit our website. This Privacy Statement outlines how we, as the data controller, manage your personal data when you use our website. By “data controller,” we mean that we decide why and how your personal information is processed.
When you visit our site, we’ll ask for your consent regarding our use of cookies, as detailed in this policy. Throughout this document, “Vortex Liquid Biopsy Solutions Ltd,” “we,” “us,” and “our” refer to Vortex Liquid Biopsy Solutions Ltd. For further details about us, please see Section 12.
This section explains the types of personal data we may collect, the purposes for its use, and the legal reasons behind our processing.
We may analyse data related to your website and service usage (“usage data”). This could include your IP address, general location, browser type and version, operating system, the site that referred you to us, your visit duration, pages viewed, and navigation paths, along with the timing, frequency, and patterns of your service use. This usage data comes from our analytics system (Google Analytics) and helps us understand and improve our website and services. Our legitimate interest in monitoring and enhancing our offerings forms the legal basis for this processing.
We may also process information you provide through our website’s contact features, such as contact forms, inquiries, or newsletter sign-ups (“contact data”). This contact data might include your name, country, email address, and occupation. We use this information to send you updates about our products, services, company news, and other relevant information from Vortex Liquid Biopsy Solutions Ltd that we believe may interest you. The legal basis for this processing is your consent.
We may share your personal data with members of our company group (our holding company and its subsidiaries) when it’s necessary for the purposes and legal bases described in this policy.
To ensure we’re protected, we might disclose your personal data to our insurers and professional advisors. This is done only when reasonably necessary for purposes like obtaining insurance, managing risks, seeking professional advice, or in connection with legal claims, whether in court or out-of-court.
We work with third-party service providers to operate our website and deliver our services. These providers may include those for website hosting, customer relationship management (CRM) systems, and email marketing. These third parties are only authorized to process your personal data as per our instructions and are bound by confidentiality agreements. We ensure that all third parties we engage comply with applicable data protection laws.
This section outlines situations where your personal data might be transferred outside the European Economic Area (EEA) and the UK.
Some of our service providers have servers or operations located outside the EEA and the UK, including in the United States. If your personal data is transferred to a country outside the EEA and the UK that hasn’t been deemed to offer adequate data protection by the European Commission or the UK government, we implement appropriate safeguards. These may involve using standard data protection clauses approved by the European Commission or the UK Information Commissioner’s Office (ICO). You can request a copy of these clauses from us.
This section details our policies for retaining and deleting personal data, ensuring we adhere to our legal obligations.
We only retain personal data for as long as it’s necessary for the purpose(s) for which it was collected.
Specifically, we will keep your personal data as follows:
- Usage data will be kept for 25 months from your website visit date, then deleted.
- Contact data from website forms or newsletter sign-ups will be retained as long as you wish to receive our communications or for a maximum of five years after our last interaction, unless a longer period is legally required or justified by legitimate business needs.
In some situations, we can’t specify retention periods in advance. In these cases, we’ll determine the retention duration based on the nature of the data. For example:
- Enquiry data retention depends on the enquiry’s subject. If it relates to a product, data may be held to monitor performance until the product line is discontinued and all warranties or claims periods expire. If it concerns a collaboration or agreement, data may be kept until an agreement is no longer likely, or for six years after the agreement ends, or longer if the terms dictate.
- Correspondence data retention will be similarly determined.
Notwithstanding the above, we may retain your personal data if required by a legal obligation or to protect your vital interests or those of another individual.
We may revise this Privacy Statement periodically by publishing a new version on our website. We recommend checking this page regularly to stay informed of any changes.
This section summarizes your key rights under data protection law. Please note that these rights are complex, and this is a summary; for full details, consult relevant laws and regulatory guidance.
Your main data protection rights include:
- The right to be informed about how your data is used.
- The right to access your personal data.
- The right to rectification of inaccurate data.
- The right to erasure of your personal data.
- The right to restrict
- The right to data portability.
- The right to lodge a complaint with a supervisory authority.
- The right to withdraw consent.
You have the right to confirmation from us regarding whether we process your personal data, and if so, access to that data along with additional information such as processing purposes, categories of data, and recipients. Provided others’ rights and freedoms aren’t adversely affected, we’ll provide a copy of your personal data within one month of your request. The first copy is free (unless the request is clearly unfounded or excessive); subsequent copies may incur a reasonable fee.
You can have inaccurate personal data about you corrected, and incomplete data completed, considering the processing purposes.
In certain situations, you have the right to have your personal data erased without undue delay. This applies when: the data is no longer needed for its original purpose; you withdraw consent (for consent-based processing); you object to processing under specific data protection rules; the processing is for direct marketing; or the data has been unlawfully processed. However, there are exceptions, such as when processing is necessary for exercising freedom of expression, complying with a legal obligation, or for legal claims.
You may, in some circumstances, have the right to restrict the processing of your personal data. This applies when: you dispute the accuracy of the data; the processing is unlawful, but you oppose erasure; we no longer need the data for our purposes, but you require it for legal claims; or you have objected to processing while we verify your objection. If processing is restricted, we may still store your data, but will only process it further with your consent, for legal claims, to protect others’ rights, or for significant public interest reasons.
You have the right to object to our processing of your personal data based on your specific situation, but only if the legal basis is that the processing is necessary for a task carried out in the public interest, or for our (or a third party’s) legitimate interests. If you object, we will stop processing your information unless we can demonstrate compelling legitimate grounds that override your interests, rights, and freedoms, or the processing is for legal claims.
You can object to our processing of your personal data for direct marketing (including profiling for direct marketing). If you do, we will cease processing your data for this purpose.
You also have the right to object to our processing of your personal data for scientific, historical research, or statistical purposes, unless the processing is necessary for a task carried out for public interest reasons.
You have the right to receive your personal data from us in a structured, commonly used, and electronic format. This right doesn’t apply if it would negatively affect the rights and freedoms of others.
If you believe our processing of your personal information infringes data protection laws, you have the right to lodge a complaint with the Information Commissioner’s Office (ICO). You can contact them by calling +44 (0)303 123 1113 or visiting www.ico.org.uk/concerns. If you are outside the UK, you can complain to the relevant data protection regulator in your EU member state of habitual residence, place of work, or where the alleged infringement occurred.
If the legal basis for our processing of your personal information is consent, you have the right to withdraw that consent at any time. This withdrawal will not affect the lawfulness of any processing carried out before you withdrew your consent.
You may exercise any of your rights regarding your personal data by providing written notice to us.
A cookie is a small file containing an identifier (a string of letters and numbers). It’s sent by a web server to a web browser and stored by the browser. This identifier is then sent back to the server each time the browser requests a page from it.
Cookies can be either “persistent” or “session” cookies. A persistent cookie remains valid until its set expiry date unless deleted by the user beforehand. A session cookie, conversely, expires when the user’s web browser is closed at the end of their session.
Cookies typically don’t contain personally identifiable information. However, personal information we store about you might be linked to the information stored in and obtained from cookies.
We use the following types of cookies:
- Necessary cookies are essential for a website to function, enabling basic features like page navigation and access to secure areas. The website cannot work properly without them.
- Preference cookies allow a website to remember information that changes its behavior or appearance, such as your preferred language or region.
- Statistic cookies help website owners understand how visitors interact with their sites by collecting and reporting information anonymously.
- Marketing cookies are used to track visitors across websites. Their purpose is to display advertisements that are relevant and engaging for the individual user, making them more valuable for publishers and third-party advertisers.
You can view the specific cookies we use by checking our Cookie Declaration, also available on our website.
Our service providers use cookies, and these may be stored on your computer when you visit our website.
We utilize Google Analytics to analyze website usage. Google Analytics collects information about website use via cookies. The data gathered related to our website is used to create reports on its usage. Google’s privacy policy is available at: https://www.google.com/policies/privacy/. The relevant cookies are detailed in our Cookie Declaration.
Most browsers allow you to decline and delete cookies. The exact methods vary by browser and version. You can find up-to-date information on blocking and deleting cookies using these links:
Be aware that blocking all cookies will negatively impact the usability of many websites. If you block cookies, you may not be able to use all the features on our website.
This website is owned by Vortex Liquid Biopsy Solutions Ltd.
We are registered in England and Wales under company number 12686280. Our registered office and principal place of business is at: 10 Jesus Lane, Cambridge, England, CB5 8BA, UK.
You can reach us:
- By post, at the address provided above.
- Through our website contact form.
- By telephone, using the contact number published on our website from time to time.
- By email, using the email address published on our website from time to time.
You can contact our Data Protection Officer by writing to:
The Data Protection Officer
Vortex Liquid Biopsy Solutions Ltd
10 Jesus Lane, Cambridge, England, CB5 8BA.
United Kingdom
Alternatively, you can email:
DPO@vortexbiosciences.com